MUHSIEN INC.

FLOR Expert Review & Recommendations

6.00
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FLOR Expert Review & Recommendations

6.00

Challenge

Flor wanted to significantly increase their eCommerce performance and to identify issues that might be prohibiting growth. In addition, the quickly evolving design firm was in need of a digital strategy to support their emerging retail channel and how to reach a new mass consumer base

Solution

To conduct an expert review of Flor’s existing e-commerce site, with inputs from all major retail channels within their ecosystem. We identified issues against best practices with the purpose of developing strategic recommendations through a holistic assessment that included Visual Design, User Experience and Technology perspectives.

 

Role: Creative Director

Oversight and collaboration with UX, Visual Design, and Technology.

Key Activities: Brand Evaluation & UX Expert Review & Future Concepts, High-level Customer Insights Gathering, Competitor Assessment, Current state evaluation, Stakeholder Interviews, Discovery Workshop, Recommendations across all disciplines, Next Generation Roadmap (Desktop,Tablet & Mobile) 


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Challenge

Flor wanted to significantly increase their eCommerce performance and to identify issues that might be prohibiting growth. In addition, the quickly evolving design firm was in need of a digital strategy to support their emerging retail channel and how to reach a new mass consumer base

Solution

To conduct an expert review of Flor’s existing e-commerce site, with inputs from all major retail channels within their ecosystem. We identified issues against best practices with the purpose of developing strategic recommendations through a holistic assessment that included Visual Design, User Experience and Technology perspectives.

 

Role: Creative Director

Oversight and collaboration with UX, Visual Design, and Technology.

Key Activities: Brand Evaluation & UX Expert Review & Future Concepts, High-level Customer Insights Gathering, Competitor Assessment, Current state evaluation, Stakeholder Interviews, Discovery Workshop, Recommendations across all disciplines, Next Generation Roadmap (Desktop,Tablet & Mobile) 


Back to Gallery   |   About Visual Design