MUHSIEN INC.


 

DESIGN WITH PURPOSE

Leveraging my experience as a Creative Director overseeing Visual Design and UX Disciplines,
I offer expertise in a blend of roles, whether it requires a strategic view in leading a multi-disciplinary effort, developing a brand story or creating designs at the craft level.

 

RESEARCH & CONCEPTS 

EXPERT REVIEWS & RECOS

• Boston Scientific, Strategy
• Bridgestone Tires Plus, Recos
Flor, Roadmap & Recos
• Kelloggs Discovery & Roadmap
• Medline, Best Practices & Recos
• NORC Microsoft Sharepoint Recos
United Airlines, UI Best Practices

CONCEPT / PROTOTYPE

• Allstate, Roadside Assist, Prototype
• CT Scanner Interface Design, Concept/MVP
• Disney Imagineers, Site Concepts
• Henry Ford Museum, App Concept
• HSBC, Bill Pay UX / Visual Concepts
• Hunter Douglas, Site Concepts
• John Deere, Harvest App Prototype
 

UX/UI & VISUAL DESIGN

WEB & MOBILE APPS

• Beneful, Pet-centric Map Finder
Cafescribe, College E-reader
• DestinyQuest, Library Search & Bookshelf
• Follett Shelf, K-12 E-reader
• Northern Trust, Interaction Models & Wires
• Northern Trust, Wealth Passport
Southwest, In-flight Entertainment

COMMERCE

• Boston Scientific, B2B Site & CMS
• Cadillac, Car Builder Experience
• Hologic, B2B Site Refresh
• IBM, Single Sign-on Experience
Officemax, B2B Refresh
Maytag, Refresh & Yearly Planning
Purina Catchow, Refresh
Saks Fifth Avenue, Refresh

DATA VIZ

 • Appalachia Epidemic, Interactive Data Viz
• ForeGround, Investment Forecasting
• GSS Data Explorer, Data Viz/Analysis

BRANDING & PRINCIPLES 

BRAND / ADVERTISING

• Ananda Mind & Body, Identity
• Diageo, TheBar.com
• Disney's "Wish Upon a Star"
• Hallmark, Holiday Interactive Cards
• Hallmark, ABC TV Interstitials
Live Like You're Traveling, Identity
• Maytag, Search for the Next Repairman
• New Holland 8N, Brand Dev.
• Pointbridge, Identity
• Special K, TV Spot Animatics

DESIGN PRINCIPLES / PATTERNS

• Boston Scientific Design Principles
• HSBC, Digital UX & Design Principles
• IBM, Design Principles
• Moen, Digital Design Standards
• Motorola, Portal Standards
United Airlines, UI Pattern Library



BRANDS BY INDUSTRY

Airline: Southwest, United Airlines
Automotive: Allstate Roadside, Cadillac, Henry Ford Museum, Nissan
Consumer Products: Flor, Hallmark, Hunter Douglas, Maytag, OfficeMax
Design Firms: Edelman, IDEO, Leo Burnett, VSA Partners
Education/Research: Follett Higher EdFollett ShelfFollett k-12, NORC

Fashion: Saks Fifth Avenue
Food/Agriculture: Purina, Epicurious, John Deere, Kelloggs, New Holland
Financial: Northern Trust, HSBC
Real Estate: ForeGround, UDR Luxury Apts
Medical: BCBS, Boston Scientific, Hologic, Medline, Zoetis